Priyanka Kaushal
Brand Strategist | Marketer | Storyteller
My Work
Before deciding to step into independent consulting, I spent several years as a marketing generalist — building, shaping, and launching products alongside some incredible teams.
From repositioning legacy brands to crafting go-to-market strategies for new product lines, each project helped sharpen my perspective on what it really takes to create brands that connect and perform.
Here are a few highlights from that journey.
Repositioning a Legacy Brand
As the Brand Manager, I led the repositioning strategy to modernize the brand while retaining its core trust factor. This involved deep consumer research, insight mining, and collaboration with creative, media, and digital teams to reshape how the brand showed up.
to read the case study
Reclaiming Trust Through Mileage Ka Hero
As the Brand Manager, I led the strategic repositioning and campaign development to regain consumer mindshare, leveraging the brand’s historic strength — mileage.
to read the case study
Building a Brand From Scratch(Concept Project)
A passion project where I assumed the role of a brand strategist to conceptualize a ready-to-drink healthy beverage brand rooted in wellness, energy, and community. This is a self-initiated project with key purpose to build the brand from ground up and craft its story,
to read the case study